Archive for the ‘Cereal’ Category

Cereal Segmentation

New 2009 Kellogg’s Crunchy Nut advert

The Great Tween Buying Machine: Marketing to Today’s Tweens

$9.72

Did you ever stop to think that older tweens (children aged 10-11) are 50 percent older than the youngest tweens (aged 8-9)? Too old to be a “kid,” too young to be a teen. Too old to want to be [...]

Read the rest of this entry »